Outbound programs for B2B firms, measured by cost per qualified lead[email protected]
CPLBoostPipeline programs Plan a program
Services

Outbound with a budget, a target and a weekly review.

We treat outbound like any other investment: a clear plan, careful execution and honest weekly numbers.

Service 01

Program planning

We start with the economics: deal size, close rate and what a qualified lead is worth to you. Then we size the market and agree the target cost per lead before anything is sent.

Ask about program planning

What's included

  • Lead value and target cost per lead
  • Market sizing for your ideal accounts
  • Offer and messaging angles
  • Program calendar and volumes
You get

A written plan with a target cost per lead you've signed off.

Service 02

Outreach

We research each account, write to the decision-makers individually and follow up with restraint. Sending runs from warmed mailboxes at a natural daily pace.

Ask about outreach

What's included

  • Account and contact research
  • Individually written emails
  • Up to two follow-ups per person
  • Reply handling and meeting setting
You get

A steady flow of conversations with people who match the plan.

Service 03

Weekly review

Every week we report what was sent, who replied, what turned into a qualified lead and what it cost. Then we shift effort toward the segments and messages that perform.

Ask about weekly review

What's included

  • Weekly cost-per-lead report
  • Segment and message comparisons
  • Recommendations for next week
  • Monthly program review call
You get

A program that gets cheaper per lead the longer it runs.

Let's put a number on your next program.

Tell us about your offer and we'll come back with a target cost per lead and a plan.

Plan a program