Pipeline that pays for itself.
CPLBoost plans, runs and reviews outbound programs for B2B firms, with every decision tied to one number: what a qualified lead actually costs you.
Each stage reviewed weekly so spend follows what works.
Plan it, run it, then make it cheaper
We treat outbound like any other investment: a clear plan, careful execution and honest weekly numbers.
Outbound you can defend in a budget meeting
Most outbound is judged on activity. We judge it on what each qualified lead costs.
Measured from day one
You know the target cost per lead before we start and the actual number every week.
Quality over activity
A reply only counts as a lead if it meets the qualification you set.
Constantly tuned
Effort moves toward the segments and messages that bring leads in for less.
How a program runs
- 01
Set the target
Agree what a qualified lead is and what it should cost.
- 02
Build the list
Research accounts and people that fit the plan.
- 03
Reach out
Send individual emails and handle replies.
- 04
Review & tune
Weekly numbers, then adjust segments and messaging.
Want to know what your leads should cost?
Share your average deal size and close rate and we'll sketch the numbers for a first program.
B2B firms with a clear offer and a sales team ready to sell
We work best with businesses that know their deal size and want outbound to compete with their other channels.
How do you define a qualified lead?
With you, before we start. Typically a reply from someone in the right role, at the right kind of company, who agrees to a conversation.
Can we stop if it isn't working?
Yes. Programs run month to month after an initial period, and the weekly numbers make it obvious whether to continue.
Do you guarantee a number of leads?
No honest outbound partner can. We agree a target cost per lead and report against it openly every week.
How do you keep emails out of spam?
Warmed mailboxes, modest daily volumes, plain-text messages and clean lists. Deliverability is checked continuously.
Let's put a number on your next program.
Tell us about your offer and we'll come back with a target cost per lead and a plan.